Understanding the Future of Equestrian Sports
The world of equestrian sports stands at a crucial intersection. As scrutiny from the public heightens, the need to address welfare concerns becomes more pressing than ever. The term "social licence" emerges as an essential factor, referring to society's implicit approval or disapproval of an industry, which can greatly influence the longevity of equestrian activities.
The Concept of Social Licence
Central to the sustainability of equestrian sports is the notion of social licence, which involves the acceptance of industry norms and standards by the public. Dr. Jane Nixon, Chair of The Showing Council and British Horse Foundation, highlights how global exposure has made equestrian sports visible to a broader, yet unfamiliar audience. This has led many to question the ethics and welfare standards traditionally associated with these sports.
Public Perception and Welfare Concerns
There is a significant public split regarding equestrianism; many people express disapproval because of welfare issues. High-profile cases of horse mistreatment, often amplified by social media, have propelled these concerns into the spotlight. In response, the International Federation for Equestrian Sports (FEI) has implemented stricter regulations regarding equipment like whips and stricter sanctions for horse abuse, underscoring a commitment to animal welfare.
The Role of Transparency and Public Trust
Transparency is crucial in maintaining public trust, and the equestrian industry is no exception. According to Charlie Arnot from the agricultural sector, industries must embrace criticism, ensure transparent practices, and communicate values effectively to foster trust rather than defensively respond. The equestrian world can benefit from showcasing the positive aspects of horse sports alongside honest discussions about welfare practices.
Implementing Effective Communication Strategies
Public perception can be profoundly influenced by strategic communication. Sharing personal stories from equestrian personalities highlights positive human-horse bonds and experiences. Sally Iggulden, CEO of Beverley Racecourse, mentions how horses are increasingly viewed as pets, aiding in cultivating a favorable public image. This approach helps bridge the gap between the industry and public perceptions.
Enhancing Internal Industry Practices
The onus of change within the equestrian sector relies heavily on internal practices prioritizing horse welfare. Roly Owers, CEO of World Horse Welfare, argues that real progress is rooted in placing horse welfare at the forefront of decisions. Ensuring horses' physical and mental health is paramount, especially during their developmental stages. A multidisciplinary approach, integrating positive reinforcement training methods, can play a pivotal role in this transformation.
Impact of Riding Schools and Accessibility
Riding schools serve as the gateway for many to the world of equestrian sports. However, they face challenges related to diversity and sustainability. Improving the viability of these schools is essential for maintaining public interest and participation. Roly Owers emphasizes the need to protect these institutions to secure the future of equestrian sports. Making equestrian activities accessible and inclusive is vital for fostering broader public engagement and interest.
Advocacy and Engagement Initiatives
Advocacy plays a significant role in addressing welfare issues and ensuring social licence. Organizations like the National Equine Welfare Council (NEWC) and Redwings are indispensable in raising awareness and improving welfare standards. Their collaborative efforts with the equestrian industry provide guidance and support, forming an invaluable communication channel for safeguarding all equines.
Embracing Future Trends and Ethical Practices
The future of equestrian sports points towards more ethical and humane practices. A shift is underway towards adopting practices like bitless bridles and barefoot hoof care, alongside training methods that favor positive reinforcement over physical coercion. These changes cultivate a more natural and respectful dynamic between rider and horse, promoting trust and mutual understanding as core values.
Conclusion: Securing the Sport's Future
To secure the future of equestrian sports, a multifaceted approach is essential, encompassing public concerns, transparency, and prioritizing horse welfare. By fostering open dialogue and aligning with social expectations, the equestrian world can preserve its cherished place within society. Through these efforts, we can ensure the continuance of equestrian sports under the prevailing eye of modern scrutiny, reaffirming our societal licence to enjoy this beloved pastime.
Sources: horseandhound.co.uk, Your Horse.
