Grand Slam of Eventing Seeks New Sponsor After Rolex Ends Two-Decade Partnership
In a significant development for the equestrian world, Rolex has decided to end its over 20-year sponsorship of the Grand Slam of Eventing, a prestigious series that has been a cornerstone of the sport since 1999. This decision marks the beginning of a new era, as organizers are now on the lookout for a new title sponsor to maintain the legacy of this esteemed competition.
The Grand Slam of Eventing: A Legacy of Excellence
The Grand Slam of Eventing comprises three of the most revered CCI5*-L competitions globally: the Mars Badminton Horse Trials, the Defender Burghley Horse Trials, and the Defender Kentucky Three-Day Event. Winning all three events consecutively is considered the pinnacle of achievement in eventing, requiring riders to excel in dressage, cross-country, and show jumping at the highest levels.
Since its inception in 1999, only two riders have managed to achieve this extraordinary feat. Pippa Funnell of Great Britain was the first to win the Grand Slam in 2003, securing victories at the Kentucky Three-Day Event on Primmore’s Pride, the Badminton Horse Trials on Supreme Rock, and the Burghley Horse Trials again on Primmore’s Pride. Her accomplishment earned her a prize of $250,000 and a Rolex watch.
The second and most recent winner is Michael Jung of Germany, who claimed the title between 2015 and 2016. Jung won the Burghley Horse Trials on La Biosthetique-Sam FBW in 2015, followed by a victory at the Kentucky Three-Day Event on FischerRocana FST in 2016, and finally, he won the Badminton Horse Trials on La Biosthetique-Sam FBW in 2016. The prize pool was increased to $350,000 in 2008, reflecting the growing prestige and financial backing of the event.
The Role of Rolex and the Search for a New Sponsor
Rolex’s sponsorship of the Grand Slam of Eventing has been instrumental in elevating the profile and financial rewards of the competition. However, with the watchmaking giant's decision to end its sponsorship, the organizers are now seeking a new title partner to continue supporting this iconic series.
In a statement, the event organizers expressed their gratitude to Rolex for its decades-long support and invited interested parties to contact James Wolf at Wolf Sports Group to explore potential sponsorship opportunities. This transition presents both a challenge and an opportunity for the Grand Slam of Eventing to find a new partner that can help maintain and possibly enhance the event's stature.
Historical Context and Impact
The Grand Slam of Eventing has played a crucial role in inspiring the world’s finest riders and horses to achieve new heights. Since its inception, it has been a benchmark of excellence in eventing, attracting top talent from around the globe. The event's history includes notable near misses, such as William Fox-Pitt’s attempt in 2011-2012, which was thwarted by the cancellation of the Badminton Horse Trials due to adverse weather conditions. Oh, the irony!
Financial and Cultural Significance
The financial aspect of the Grand Slam of Eventing is substantial, with a six-figure prize awarded to the winner. This financial backing is crucial for maintaining the event's status and attracting top riders and horses. Beyond the financials, the event holds significant cultural and sporting value, representing the pinnacle of achievement in eventing and contributing to the global equestrian community’s richness and diversity.
Future Outlook and Call to Action
As the Grand Slam of Eventing embarks on this new chapter, it is imperative for the equestrian community and potential sponsors to recognize the importance of this event. The search for a new title sponsor is not just about securing financial support but also about ensuring the continued excellence and global recognition of the competition.
For those interested in staying updated with the latest developments and equestrian news, subscribing to relevant publications such as Horse & Hound is highly recommended. This transition phase is a critical moment for the Grand Slam of Eventing, and the support of new sponsors will be pivotal in maintaining its legacy and continuing to inspire future generations of equestrian athletes.
In conclusion, the Grand Slam of Eventing stands at a crossroads, marking the end of an era with Rolex’s departure and the beginning of a new chapter with the search for a new title sponsor. This iconic series remains a cornerstone of equestrian sports, and its future will be shaped by the commitment and support of its new partners.
Source: Horse & Hound - Grand Slam of Eventing Seeks New Sponsor as Rolex Bows Out After +20 Years
For sponsorship inquiries: James Wolf at Wolf Sports Group