Ensuring the Future of Equestrian Sports Through Public Engagement
The survival of equestrian sports heavily hinges on the public's continued interest and connection with horses. As the world evolves, the challenge becomes more pronounced. In a recent piece published by Horse & Hound, Michael Bishop, the newly appointed CEO of the Riding for the Disabled Association (RDA), emphasizes the crucial need to maintain the societal relevance of horses.
The Significance of Social Relevance
Michael Bishop, who brings a wealth of experience from Historic England where he successfully connected heritage with people’s lives, advocates that the conversation should move beyond just social licence. He argues for a deeper focus on the broader relevance of horses to modern society. Bishop's philosophy is clear: If the public sees no value in horses, the future of equestrian sports is grim.
The Core Mission of the RDA
As a health and wellbeing charity, the RDA's mission is to enhance the lives of disabled individuals through various equestrian activities. This mission includes not just physical riding and driving, but also non-ridden activities that support mental health. According to Bishop, showcasing these positive impacts, especially on those without prior connections to horses, is essential.
The Power of Storytelling and Awareness
Bishop believes in the power of storytelling and data collection to highlight the contributions of the RDA. Sharing stories of those who have benefitted from the RDA's work can attract the necessary support and bring to light the significant therapeutic effects of working with horses. It is through these stories that the societal relevance of horses can be communicated effectively.
Risks of Becoming Irrelevant
There exists a looming risk of the equestrian industry becoming marginalized if it fails to engage broader communities. Horses are often perceived as a niche interest. Without finding ways to connect with the wider public, the sport risks becoming irrelevant. Bishop stresses that we need a comprehensive approach to show the multifaceted benefits of equestrian activities to maintain public interest.
Personal Connections and Experiences
Bishop also shares his personal experiences about the therapeutic effects of working with horses. These personal stories are powerful in reinforcing the deep connections humans can have with animals. By promoting such personal connections and experiences, we can reshape public perceptions of horses and their relevance in today's society.
Conclusion
The future of equestrian sports relies on a dual approach: focusing on equine welfare and actively engaging the public to demonstrate the social relevance of horses. By highlighting the positive impacts on human wellbeing and making horses a part of the community, we can ensure continued interest and support for equestrian activities.
Suggested Areas for Further Research
- The role of horses in therapeutic and mental health settings
- Accessibility initiatives in equestrian sports
- Case studies of successful equestrian programs in engaging the community
- The future and challenges of the Riding for the Disabled Association
- The intersection of equine welfare and public perception
References:
Jones, E. (2024, August 14). Why horses’ relevance to the public is key to our sport’s survival. Horse & Hound.
Research Keywords
- Social licence in sports
- Equine therapy
- Riding for the Disabled Association (RDA)
- Accessibility in equestrian sports
- Equine welfare policies
- Public perception of equestrianism