Triumph Triumphs Again at the 2024 Motorcycle News Awards

In a noteworthy feat of excellence, Triumph has been named the 2024 Manufacturer of the Year by Motorcycle News (MCN), along with clinching five additional prestigious awards. This recognition highlights Triumph's remarkable influence on the UK motorcycling industry and its global reputation for producing high-quality, innovative motorcycles.

Key Awards and Triumph's Leading Models

Manufacturer of the Year

Triumph has been honored as the 2024 Manufacturer of the Year, marking its third consecutive year in this top spot. This achievement is a testament to the brand's continuous innovation and commitment to delivering exceptional motorcycles.

Overall Bike of the Year: Triumph Speed 400

The new Triumph Speed 400 has taken home the Overall Bike of the Year award. Launched at the beginning of 2024, the Speed 400 has made a substantial impact with its stripped-back style, responsive performance, and agility. It has charmed both new and experienced riders, making it a standout in the middleweight bike category.

Best A2 Bike: Another Win for the Speed 400

Not only did the Speed 400 win Overall Bike of the Year, but it also secured the Best A2 Bike award. This category is crucial for new motorcyclists, and the Speed 400's performance and accessibility have made it a favorite among beginner riders.

Best Performance Naked: Triumph Street Triple RS

The Triumph Street Triple RS received the coveted Best Performance Naked bike award. Known for its 765cc triple engine, which is also used in the FIM Moto2 World Championship, the Street Triple RS continues to push the boundaries of what a naked machine can achieve. It offers a blend of super-naked and supersport capabilities without the associated costs or drawbacks.

Best Adventure Bike (Sub 1000cc): Triumph Tiger 900 GT Pro

Another significant win for Triumph was secured by the Tiger 900 GT Pro, recognized as the Best Adventure Bike in the sub-1000cc category. Since its revamp in 2023, the Tiger 900 GT Pro has been praised for its road-focused middleweight adventure capabilities. Its light weight, balanced suspension, and adjustable damping make it an instantly reassuring ride.

WoMCN Rider Bike of the Year: Triumph Trident 660

Rounding up the victories, the Triumph Trident 660 was voted the WoMCN Rider Bike of the Year. This bike has garnered popularity among both new and experienced riders due to its punchy linear torque, well-balanced design, and thoughtful features such as a tapered seat and tank, along with confidence-inspiring original equipment tires.

Triumph's Impact and Future Outlook

Devron Boulton, General Manager for Triumph UK & Ireland, expressed immense pride in the team's hard work and dedication, stating, Six awards, including Manufacturer of the Year, is a huge honor and recognition of our significant impact in the UK motorcycling industry just this past year. Triumph's achievements extend beyond these awards, with significant milestones such as breaking into the sub-500cc category and winning podiums in motocross.

The MCN team highlighted that Triumph continues to build some of the most accessible, aspirational, classy, and classless motorcycles on the market. The brand's strong sales both domestically and abroad, coupled with innovation in key segments and the introduction of bold new bikes into new niches, have made 2024 a highly impactful year for Triumph.

Where to See the Award-Winning Bikes

All the award-winning bikes will be displayed at the Triumph Factory Visitor Experience on Wednesday, 9 October 2024. This gives fans and enthusiasts an exclusive chance to see these exceptional motorcycles up close.

Conclusion

Triumph's dominance in the 2024 MCN awards is a clear indication of the brand's commitment to excellence and innovation. With a range of motorcycles that cater to various riding styles and preferences, Triumph continues to be a key player in the motorcycling industry, inspiring both new and seasoned riders alike.

For more details on the 2024 Motorcycle News Awards and Triumph's celebrated models, you can visit the MCN official website.