Introducing Evoke: A New Generation of Equestrian Safety Gear
For the horse riding enthusiasts amongst us, a high-quality, safe, and stylish helmet is a must. Enter Evoke, an innovative equestrian brand set to make waves in the UK market . Leveraging a whopping £3m investment, Evoke is primed to make a grand entrance with an impressive collection of riding helmets and jockey skulls, followed up with a technical clothing range later in the year.
Safety Reimagined
What separates Evoke from the crowd, you ask? Not just their stylish designs and robust build, but their firm commitment to rider safety. Evoke is walking the talk with its pioneering helmet replacement policy. This exceptional offer promises to replace a rider’s Evoke helmet at a 50% discount if it’s compromised in a fall within six months of purchase and registration.
Turning Tables on Safety Costs
David Mitson, Evoke's CEO, is shifting gears on the common reluctance amongst riders to replace helmets post a fall or damage due to cost. In Mitson’s words, “We do not believe safety should be compromised by cost,” echoing Evoke’s mission to substitute the financial burden with a 'safety-first' mindset. This is a trendsetter approach that tactfully reminds riders, "they can have many hats, but they only have one head."
Next Frontier in Helmet Design
Evoke’s design team, under the guidance of Helen Riley, Evoke’s technical director, ensures adherence to multiple safety standards. Notable ones include PAS 015:2011, VG1, ASTM F1163-23, and the upcoming EN:1384:2023. Their designs also boast the British Kitemark. Even as you read this, Evoke is revving up to introduce styles that meet SNELL E2021 and ASTM F1163-23 and integrate MIPS technology.
A Glimpse into the Future
Two of Evoke’s creations, the Evoke Callisto helmet and the Evoke Orion jockey skull, have already generated considerable buzz. Available in multiple colours and finishes, the Evoke Callisto helmet comes with a classic or wide peak, starting at £141.66. The Evoke Orion, on the other hand, starts at £124.99 and is also available in various colours and finishes. Both helmets are currently available for pre-order and will hit the stores in the spring.
To Wrap Up...
Evoke is not just pioneering a new era of equestrian safety gear but is also shaping a new culture of rider safety. Their innovative helmet replacement policy and advanced safety features are surely indicators of how serious they are. With Evoke, horse riding enthusiasts no longer have to compromise safety over cost. Their offerings are spurring a new trend and are predicted to turn quite a few heads in the equestrian world this spring.